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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

by Philip Kotler
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Book cover type: Hardcover
  • ISBN13: 9780471476115
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 307
  • Original Price: USD 44.0
  • Language: English
  • Edition: N/A
  • Item Weight: 508 grams
  • BISAC Subject(s): Public Relations

From the Back Cover
Praise for CORPORATE SOCIAL RESPONSIBILITY

"This comprehensive perspective on corporate social responsibility answers tough questions about the value of social initiatives for companies, investors, employees, and customers."
--Sandra Taylor
Senior Vice President, Corporate Social Responsibility, Starbucks Coffee Company

"Brilliant . . . an important compilation of great work done by great companies. Corporate Social Responsibility examines the most innovative business practices and leaders of our time who are discovering the pathways that converge business and social agendas for the benefit of all stakeholders. Well done!"
--Maureen Conway
Vice President, Emerging Market Solutions, Hewlett-Packard

"Aligning with causes is no longer a 'nice to do, ' but a 'have to do.' Corporate Social Responsibility is a must-read for marketers and managers desiring the most significant outcomes from their cause investments."
--Carol L. Cone
Chief Executive Officer, Cone, Inc.

"Corporate Social Responsibility is at once both visionary and practical, making the compelling case that corporate community engagement and maximizing profit and shareholder value are not mutually exclusive, but rather mutually reinforcing."
--Bill Shore
Founder and Executive Director, Share Our Strength

PHILIP KOTLER is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. One of the world's top authorities on marketing, he is also the author of thirty-five books, including Marketing Insights from A to Z, also from Wiley.

NANCY LEE, MBA, is President of Social Marketing Services, Inc., and a marketing professional with more than twenty years of experience. She is an adjunct faculty member at the University of Washington and Seattle University where she teaches marketing.

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