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Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges

by Donnalyn Pompper
Save 35% Save 35%
Current price ₹4,666.00
Original price ₹7,177.00
Original price ₹7,177.00
Original price ₹7,177.00
(-35%)
₹4,666.00
Current price ₹4,666.00

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Book cover type: Paperback
  • ISBN13: 9781138743502
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 214
  • Original Price: GBP 54.99
  • Language: English
  • Edition: N/A
  • Item Weight: 453 grams
  • BISAC Subject(s): Business Ethics and Public Relations

This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people? This book invokes postmodern and critical theories of PR to inspire and empower public relations practitioners to transform organizations into ethical, authentic and transparent public sphere members.

Donnalyn Pompper is Professor and Endowed Chair in Public Relations at the University of Oregon, USA

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