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Counter Strategies in Global Markets by O. Ploetner

Counter Strategies in Global Markets

by O. Ploetner
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Book cover type: Paperback
  • ISBN13: 9781349336951
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 171
  • Original Price: EUR 49.99
  • Language: English
  • Edition: 2012
  • Item Weight: 477 grams
  • BISAC Subject(s): Development / Business Development, Marketing / Research, and International / Marketing

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

OLAF PLÖTNER Associate Dean of Executive Education at ESMT European School of Management and Technology, Germany, and Managing Director of ESMT Customized Solutions GmbH.

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