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Create-ing Business: Understanding Professional Tension in an Advertising Agency

by Saumya Pant
Save 12% Save 12%
Current price ₹7,268.00
Original price ₹8,286.00
Original price ₹8,286.00
Original price ₹8,286.00
(-12%)
₹7,268.00
Current price ₹7,268.00

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Book cover type: Paperback
  • ISBN13: 9783869432946
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Examicus Verlag
  • Publisher Imprint: Examicus Verlag
  • Publication Date:
  • Pages: 166
  • Original Price: GBP 65.5
  • Language: English
  • Edition: N/A
  • Item Weight: 223 grams
  • BISAC Subject(s): Communication Studies and Sales & Selling / General

Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, Victoria University of Wellington, language: English, abstract: This thesis concentrates on aspects of organisational culture in an advertising agency and how they help us in understanding professional tensions and conflicts. It applies concepts of organisational behaviour such as culture and identity to grasp reasons behind this professional tension. It challenges the common view of organisational culture, that is, it portrays culture as a form of normative control unlike the conventional notion of culture as the means of unison and conformity without resistance within an organisation.

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