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Creating Demand: Generate Cool, Custom Marketing Ideas

by Gerardo V. Tabio , Sally Beamer
Save 16% Save 16%
Current price ₹1,568.00
Original price ₹1,862.00
Original price ₹1,862.00
Original price ₹1,862.00
(-16%)
₹1,568.00
Current price ₹1,568.00

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Book cover type: Paperback
  • ISBN13: 9781591027553
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Prometheus Books
  • Publisher Imprint: Prometheus Books
  • Publication Date:
  • Pages: 340
  • Original Price: USD 19.0
  • Language: English
  • Edition: N/A
  • Item Weight: 359 grams
  • BISAC Subject(s): Marketing / General

Everyone knows the importance of good marketing, but few companies consistently create successful campaigns. Spending marketing budgets wisely, especially when the economy is in a downturn, is more important than ever. This book guides you step-by-step to

Gerardo V. Tabío (Bixby, OK), president and founder of Creative Resources Group, has been consulting with a broad range of organizations for more than twenty years. Among his clients are Turner Entertainment, TV Guide, America Online, Tommy Hilfiger, Toyota Motor Sales, Tyson Foods, CBS Radio, and many more.

Sally Beamer (Atlanta, GA), a partner at Creative Resources Group, has more than fifteen years experience consulting for such major corporations as Wendy's, Coca Cola, CBS Radio, Cox Radio, Pizza Hut, the YMCA, and Clear Channel Communications, among others.

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