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Creating Ever-Cool: A Marketer's Guide to a Kid's Heart by Gene del Vecchio

Creating Ever-Cool: A Marketer's Guide to a Kid's Heart

by Gene del Vecchio
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Book cover type: Hardcover
  • ISBN13: 9781565542563
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Pelican Publishing Company
  • Publisher Imprint: Pelican Publishing Company
  • Publication Date:
  • Pages: 256
  • Original Price: USD 24.0
  • Language: English
  • Edition: N/A
  • Item Weight: 486 grams
  • BISAC Subject(s): Marketing / Research

By achieving what the author terms ever-cool status, brands are able to gain young customers for life.

del Vecchio, Gene: - Author Gene Del Vecchio is the president of his own consulting firm in Valencia, California. He is the former senior partner, director of planning research in the Los Angeles office of Ogilvy Mather Worldwide, the world's sixth-largest agency network. While there, he developed products targeted toward children for companies including Baskin-Robbins, Disney, Good Humor-Breyers, Hershey, Kraft Foods, and Mattel.

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