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Creating Passion Brands: How to Build Emotional Brand Connection with Customers

by Helen Edwards , Derek Day
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Current price ₹4,473.00
Original price ₹4,549.00
Original price ₹4,549.00
Original price ₹4,549.00
(-2%)
₹4,473.00
Current price ₹4,473.00

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Book cover type: Paperback
  • ISBN13: 9780749447625
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Publication Date:
  • Pages: 320
  • Original Price: GBP 34.99
  • Language: English
  • Edition: N/A
  • Item Weight: 436 grams
  • BISAC Subject(s): Advertising & Promotion

Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.

Helen Edwards is a London Business School MBA and PhD with 16 years' experience working with brands, including Johnson & Johnson, Unilever and BT. She lectures on brand management at London Business School.

Derek Day has 25 years' experience working with brands, most recently as JWT's Worldwide Creative Director for Unilever. He has won creative and effectiveness awards for his work on Mercedes-Benz, BT, The Co-operative Bank and the Health Education Authority.

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