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Creating Powerful Brands by Leslie de Chernatony

Creating Powerful Brands

by Leslie de Chernatony , Malcolm McDonald , Elaine Wallace
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Book cover type: Paperback
  • ISBN13: 9781856178495
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 510
  • Original Price: GBP 58.99
  • Language: English
  • Edition: 4th Edition
  • Item Weight: 908 grams
  • BISAC Subject(s): Marketing / General

This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.

Leslie de Chernatony is Professor of Brand Marketing at the University of Lugano, Switzerland; Honorary Professor of Brand Marketing at Aston University, UK and Managing Partner at Brands Box Marketing and Research Consultancy.

Malcolm McDonald is Emeritus Professor of Marketing at Cranfield University, UK

Elaine Wallace is Lecturer in Marketing at the National University of Ireland, Galway

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