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Creating Success: How To Write A Marketing Plan

by John Westwood
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₹250.00
Original price ₹250.00
Original price ₹250.00
₹250.00
Current price ₹250.00

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Book cover type: Paperback
  • ISBN13: 9780749467128
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Publication Date:
  • Pages: 184
  • Original Price: INR 250.0
  • Language: English
  • Edition: 4th Edition
  • Item Weight: 227 grams
  • BISAC Subject(s): Marketing / General

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.
With a brand new chapter to help you produce mini-plans and seize new opportunities quickly,
it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.

John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

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