Crisis Ready: Building an Invincible Brand in an Uncertain World

Name: Crisis Ready: Building an Invincible Brand in an Uncertain World
Brand: Mascot Books
SKU: 9798900260778
Price: 1627.0 INR
Availability: InStock

by Melissa Agnes

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ISBN13: 9798900260778
Binding: Paperback
Subject: N/A
Publisher: Mascot Books
Publisher Imprint: Mascot Books
Publication Date: May 1, 2026
Pages: 288
Original Price: USD 22.0
Language: English
Edition: N/A
Item Weight: 477 grams
BISAC Subject(s): Public Relations

About The Book

BUILD AN INVINCIBLE BRAND IN THIS UNCERTAIN WORLD

The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real time.

No matter your level of security, due diligence, or control, the reality is that we live in uncertain times. Organizations are prone to a multitude of risks that can attack from every angle. When your team is crisis ready, your organization is prepared for anything and everything that the modern world can throw at it.

In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. She uses this experience to provide your organization with a clear roadmap to implementing a crisis ready culture--and thus building an INVINCIBLE brand.

Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don't occur--and even if they do, they're instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill.

No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. They're invincible. Crisis Ready is your roadmap to business invincibility.

About The Author

Agnes, Melissa: -

Melissa Agnes is a leading authority on crisis management and preparedness. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.

As a strategic advisor and keynote speaker, Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, universities, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.

She is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. In 2015, Agnes gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.

As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.

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