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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

by Judy Graham
Save 17% Save 17%
Current price ₹15,182.00
Original price ₹18,219.00
Original price ₹18,219.00
Original price ₹18,219.00
(-17%)
₹15,182.00
Current price ₹15,182.00

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Book cover type: Paperback
  • ISBN13: 9780136027164
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pearson
  • Publisher Imprint: Pearson
  • Publication Date:
  • Pages: 192
  • Original Price: USD 133.32
  • Language: English
  • Edition: 2 ed
  • Item Weight: 363 grams
  • BISAC Subject(s): Customer Relations

Designed to be used alone or packaged WITH ANY core texts in consumer behaviour.

This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.

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