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Cross-Channel-Strategien im Modeeinzelhandel by Nardini, Federico

Cross-Channel-Strategien im Modeeinzelhandel

by Federico Nardini
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Book cover type: Paperback
  • ISBN13: 9786203382631
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 128
  • Original Price: GBP 51.0
  • Language: German
  • Edition: N/A
  • Item Weight: 200 grams
  • BISAC Subject(s): Marketing / General

Um die Bedeutung von Cross-Channel-Strategien im Modeeinzelhandel zu unterstreichen, konzentriert sich diese Studie auf die integrierten Erfahrungen von Modekunden über verschiedene Kanäle hinweg. Ziel dieser Studie ist es, die Entwicklung des Marketings und der Strategien von Modemarken zu erläutern, die auf den veränderten Gewohnheiten und Bedürfnissen der Verbraucher und auf ihrer neuen Art und Weise, den Kauf von Bekleidung durch eine Multi-Channel-Erfahrung anzugehen, basieren. In dem Buch werden die Auswirkungen eines Einzelhandelsangebots auf eine erfolgreiche Cross-Channel-Strategie analysiert. Die verschiedenen Rollen und Funktionen der verschiedenen Kanäle werden identifiziert, wobei der Schwerpunkt auf Offline- und Online-Kanälen liegt, und wie diese in die Strategie des Modehändlers integriert werden. Diese Studie soll ein Verständnis für die Auswirkungen von Cross-Channel-Merkmalen in einer integrierten Welt vermitteln und analysieren, wie Modehändler ihren Gewinn, ihr Markenbewusstsein und ihre Kundenbindung steigern können.

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