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Crowdfunding - Neue Möglichkeiten des Spendenmarketing by Scholl, Alexander

Crowdfunding - Neue Möglichkeiten des Spendenmarketing

by Alexander Scholl
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Book cover type: Paperback
  • ISBN13: 9783955491222
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bachelor + Master Publishing
  • Publisher Imprint: Bachelor + Master Publishing
  • Publication Date:
  • Pages: 70
  • Original Price: GBP 24.99
  • Language: German
  • Edition: N/A
  • Item Weight: 137 grams
  • BISAC Subject(s): Marketing / General

Deutschlandweit existieren ungefähr 580.000 Vereine und 19.000 Stiftungen. Die meisten dieser Organisationen sind gemeinnütziger Art und werden auch als Non-Profit-Organisationen bezeichnet. Ziele der NPOs sind, das Gemeinwohl ihrer Mitglieder oder Dritter zu unterstützen bzw. zu fördern. Dies gelingt durch gemeinnütziges, soziales, kulturelles oder wissenschaftliches Engagement ohne jedoch gewinnorientiert zu arbeiten. Aufgrund der zahlreichen Spendenorganisationen und dem damit verbundenen Wettbewerb, sowie den geringer werdenden staatlichen Förderungen und stagnierenden Spenden von Privatpersonen, gestaltet sich die Finanzierung immer problematischer. Deswegen ist es das Ziel dieser Studie, zu prüfen, ob eine webbasierte Form der Mittelbeschaffung namens Crowdfunding das Potenzial besitzt sowohl mehr Spenden zu generieren, als auch die Organisation bekannter zu machen.

Alexander Scholl, B.A., wurde 1982 in Bensheim geboren. Sein Marketing-Studium an der Hochschule Ludwigshafen am Rhein schloss der Autor im Jahre 2012 mit dem akademischen Grad des Bachelors of Arts erfolgreich ab. Bereits während des Studiums sammelte er umfassende praktische Erfahrungen in der Marketing-Branche. Fasziniert von der thailändischen Kultur, absolvierte er ein Auslandssemester, um die Besonderheiten des Landes kennenzulernen. Dabei bekam er die Flutkatastrophe 2011 in Thailand hautnah mit. Er schloss sich der Gruppe Bangkok Vanguards an, um Betroffenen mit Spendenaktionen zu unterstützen. Geprägt von dieser Erfahrung, beschloss er sich der Thematik des vorliegenden Buches zu widmen.

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