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Crowdsourcing in Unternehmen. Formen und Einsatzgebiete by Wawra, Sven

Crowdsourcing in Unternehmen. Formen und Einsatzgebiete

by Sven Wawra
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Book cover type: Paperback
  • ISBN13: 9783960951322
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Studylab
  • Publisher Imprint: Studylab
  • Publication Date:
  • Pages: 108
  • Original Price: USD 66.9
  • Language: German
  • Edition: N/A
  • Item Weight: 150 grams
  • BISAC Subject(s): Marketing / General

Hat ein Unternehmen eine Aufgabe zu bearbeiten, steht es oftmals vor der Wahl, sie selbst zu erledigen oder sie an externe Vertragspartner weiterzugeben. Während diese externen Leistungserbringer traditionell im Rahmen des Outsourcing in anderen Unternehmen bzw. Selbstständigen oder Freiberuflern, häufig mit Tätigkeitsschwerpunkt auf genau der zu erledigenden Aufgabe, gefunden werden, hat sich im Verlauf des aktuellen Jahrtausends eine weitere Möglichkeit der Auslagerung von originär unternehmenseigenen Abläufen herausgebildet, die das Thema dieser Arbeit darstellt: Crowdsourcing. In seiner Arbeit informiert der Autor darüber, welche Formen des Crowdsourcing existieren und wie Unternehmen sie einsetzen sollten. Er konzentriert sich dabei auf das deutsche Rechtsgebiet. Aus dem Inhalt: - Open Innovation; - Crowd Tools; - Collective Knowledge; - Crowdcreation; - Marketinginstrument

Sven Wawra, 1988 geboren, arbeitete von 2010 bis 2015 bei einem groen deutschen Versicherungsunternehmen im Auendienst. Gleichzeitig erwarb er von 2011 bis 2015 an der Fachhochschule Sudwestfalen seinen Bachelor of Arts in Betriebswirtschaft. 2015 entschied er sich fur das konsekutive Master-Studium an der Hochschule Trier, Standort Birkenfeld mit zusatzlichem Schwerpunkt auf Nachhaltigkeit. Passend zum neuen Studienfach sowie zum Thema der Bachelor-Arbeit, die Crowdfunding fur Start-Ups beleuchtet, arbeitete er parallel zum Master-Studium bei einem Start-Up im Bereich regenerativer Energien, wo er sich u.a. um Margen-Kalkulationen kummerte. Im August 2017 beendete er erfolgreich sein Studium.

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