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Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

by Hans-Ruediger Kaufmann , Mohammad Fateh Ali Khan Panni
Save 17% Save 17%
Current price ₹18,965.00
Original price ₹22,758.00
Original price ₹22,758.00
Original price ₹22,758.00
(-17%)
₹18,965.00
Current price ₹18,965.00

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Book cover type: Hardcover
  • ISBN13: 9781466625242
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 676
  • Original Price: GBP 148.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1837 grams
  • BISAC Subject(s): Customer Relations

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance.

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