Customer Communities: Engage and Retain Customers to Build the Future of Your Business

Name: Customer Communities: Engage and Retain Customers to Build the Future of Your Business
Brand: Wiley
SKU: 9781394172115
Price: 2022.0 INR
Availability: InStock

by Robin Van Lieshout

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ISBN13: 9781394172115
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: November 7, 2023
Pages: N/A
Original Price: USD 32.0
Language: English
Edition: N/A
Item Weight: 436 grams
BISAC Subject(s): Leadership, Customer Relations, and Management

About The Book

Make community building your ultimate business growth strategy

In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm.

The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You'll also find:

Strategies for creating a cross functional customer engagement team
Techniques for building community in places that aren't the web or on social media
Ways to bring your organization's culture and values into your community with a human-first alignment

An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.

About The Author

NICK MEHTA is CEO of Gainsight, a leading customer success company, and the bestselling co-author of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue.

ROBIN VAN LIESHOUT is CEO and Founder of inSided, a leading community software company.

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