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Customer Community: Unleashing the Power of Your Customer Base by Drew Banks, Kim Daus

Customer Community: Unleashing the Power of Your Customer Base

by Drew Banks , Kim Daus
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Book cover type: Hardcover
  • ISBN13: 9780787956219
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: JosseyBass
  • Publication Date:
  • Pages: 288
  • Original Price: USD 26.95
  • Language: English
  • Edition: N/A
  • Item Weight: 531 grams
  • BISAC Subject(s): Customer Relations

About the Book Heute tobt ein harter Konkurrenzkampf. Deshalb braucht der Kunde auch einen guten Grund, warum er einem bestimmten Produkt treu sein soll. "Customer.Community" zeigt Managern, wie sie direktes Feedback von ihren Online-Kunden erhalten. Hier lernen Manager, wie sie eine Online Community aufbauen, die auf den Grundlagen historischer Gemeinschaften basiert, die den Wert des Menschen als Individuum respektiert und die ihren Unternehmen die Mittel an die Hand gibt, das Grundgesch�ft zu verbessern. Ausgehend von einem neuen thematischen Ansatz, betrachtet dieser Band Online Communities als eine Quelle der Wertsch�pfung f�r Kunde und Unternehmen gleicherma en. Am Beispiel von Amazon.com und des Harry Potter Ph�nomens wird untersucht, warum diese beiden Online-Community Modelle so erfolgreich sind. "Customer.Community" - ein n�tzlicher Ratgeber f�r die Praxis!

Drew Banks is an independent management consultant and former vice president of Community at ThirdAge Media. He has also served as director of Worldwide Performance Support and Employee Communications for SGI. Kim Daus is director of organization learning and communication at Intuit and former vice president of content and community at ThirdAge Media. Banks and Daus are co-authors (with Markos Kounalakis) of Beyond Spin: The Power of Strategic Corporate Journalism (Jossey-Bass, 2000).

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