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Customer Experience: It's Not That Easy: Customer Experience Programs for B2B Companies by Harry F. Bunn

Customer Experience: It's Not That Easy: Customer Experience Programs for B2B Companies

by Harry F. Bunn
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Book cover type: Paperback
  • ISBN13: 9780615993706
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Ronin Corporation
  • Publisher Imprint: Ronin Corporation
  • Publication Date:
  • Pages: 196
  • Original Price: USD 29.0
  • Language: English
  • Edition: N/A
  • Item Weight: 268 grams
  • BISAC Subject(s): Marketing / General

Customer Experience programs are gaining momentum in small and large companies but most have been designed for the Business-to-consumer (B2C) model. When the approaches that work for B2C are applied in the Business-to-business (B2B) world, they fail. Based on 27 years' experience consulting to major, global B2B companies including IBM, Hewlett-Packard, Microsoft, Dell, VMware, EMC, Samsung, AT&T, Verizon, BT, Telefonica, Honeywell, Motorola, Accenture, Nokia, Siemens, Fujitsu and Xerox, Harry Bunn sets out practical approaches to getting it right in the B2B world. This book shows how Customer Experience can be built into the culture, the strategies and the actions of companies together with the mechanics required to "get it right". It shows how current customer satisfaction programs can be transformed into Customer Experience programs providing companies with sustainable, competitive differentiation.

Harry Bunn is the President & CEO of RONIN Corporation, a marketing consulting and research firm focusing on Business-to-business companies, in particular in the Technology Sector. He has consulted to many of the largest companies including IBM, Hewlett- Packard, Microsoft, Dell, VMware, EMC, Samsung, AT&T, Verizon, BT, Telefonica, Honeywell, Motorola, Accenture, Nokia, Siemens, Fujitsu and Xerox. He has written a number of articles for Chief Executive Magazine and other publications and has spoken at a wide range of conferences.

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