Customer in the Boardroom: Crafting Customer-Based Business Strategy

Name: Customer in the Boardroom: Crafting Customer-Based Business Strategy
Brand: PRH India Local Print
SKU: 9780143461302
Price: 260.0 INR
Availability: InStock

by Rama Bijapurkar

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ISBN13: 9780143461302
Binding: Paperback
Subject: N/A
Publisher: PRH India Local Print
Publisher Imprint: Penguin Business
Publication Date: January 17, 2023
Pages: 256
Original Price: INR 399.0
Language: English
Edition: N/A
Item Weight: 210 grams
BISAC Subject(s): Customer Relations

About The Book

Is the customer in your boardroom?

The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future.

Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy.

Replete with anecdotes, examples and cases from India Inc, the book draws on the author's vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.

About The Author

About the Author

RAMA BIJAPURKAR is a business adviser, independent director on boards of blue-chip corporate and academic institutions, researcher, and academic. She describes her work as ‘bringing the “people view” to business strategy and public policy’.
Rama is the author of influential books on Consumer India―We Are Like That Only: Understanding the Logic of Consumer India (2007) and A Never-Before World: Tracking the Evolution of Consumer India (2013). More information can be found at www.ramabijapurkar.com

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