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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

by David Bejou , Timothy L. Keningham , Lerzan Aksoy
Save 17% Save 17%
Current price ₹6,955.00
Original price ₹8,346.00
Original price ₹8,346.00
Original price ₹8,346.00
(-17%)
₹6,955.00
Current price ₹6,955.00

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Book cover type: Paperback
  • ISBN13: 9780789034366
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 152
  • Original Price: USD 67.99
  • Language: English
  • Edition: Revised
  • Item Weight: 245 grams
  • BISAC Subject(s): Customer Relations

The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.

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