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Customer Loyalty Programmes and Clubs

by Stephan A. Butscher
Save 17% Save 17%
Current price ₹20,491.00
Original price ₹24,590.00
Original price ₹24,590.00
Original price ₹24,590.00
(-17%)
₹20,491.00
Current price ₹20,491.00

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Book cover type: Hardcover
  • ISBN13: 9780566084515
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 222
  • Original Price: USD 200.0
  • Language: English
  • Edition: 2 ed
  • Item Weight: 817 grams
  • BISAC Subject(s): Customer Relations

For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.

Stephan A Butscher is a partner with Simon, Kucher & Partners in London and Bonn, Germany and has written on all aspects of customer loyalty strategies. He has worked with companies in continental Europe as well as the USA and received the Alfred Gerardi Award from the German Direct Marketing Association for his work on customer clubs.

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