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Customer Management Excellence: Successful Strategies by Mike Faulkner

Customer Management Excellence: Successful Strategies

by Mike Faulkner
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Book cover type: Hardcover
  • ISBN13: 9780470848531
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 224
  • Original Price: USD 90.0
  • Language: English
  • Edition: N/A
  • Item Weight: 477 grams
  • BISAC Subject(s): Marketing / General

About the Book CRM - Customer Relationship Management ist DIE Strategie des 21. Jahrhunderts.

Vor drei Jahren hat Quest Media den "National Customer Service Award" ins Leben gerufen. Die Philosophie hinter dieser Auszeichnung war, Unternehmen zu untersuchen, zu erkennen und zu belohnen, die die Grenzen des Customer Management neu definiert haben.

Dieses Buch basiert auf den Forschungsergebnissen von Quest Media und spiegelt die aktuellen Einstellungen und Gedanken der modernen Spitzenreiter im Customer Management Bereich wider.

Die Autoren stellen anerkannte Denkprozesse in Frage und geben realistische Zeitrahmen vor zur Implementierung innovativer Ideen, mit deren Hilfe das Customer Management von morgen geschaffen werden kann.

"Customer Management Excellence" - Dieses Buch vermittelt Ihnen alles, was Sie �ber erstklassiges Customer Management wissen m�ssen.

Mit einer F�lle von Fallstudien und Beispielen von Unternehmen, die f�r ihre innovativen Customer Management Methoden ausgezeichnet wurden.

Mit einem Glossar und Checklisten. Sie helfen dem Leser seinen Fortschritt bei der Implementierung erfolgreicher Customer Management Verfahren zu �berwachen.

Geschrieben vom Herausgeber des Magazins 'Customer Management'.

"Customer Management Excellence" - Das ultimative Handbuch f�r alle, die im 21. Jahrhundert erfolgreich sein wollen.

Adrian Tripp and Steve Hurst
Adrian Tripp is founder and Group Publishing Manager of Quest Media. Quest Media publishes two magazines: Customer Manager - Strategy & Practice for the Customer-Driven Enterprise and Winning Business. In addition to the two magazines, Quest Media run frequent seminars on subjects related to the magazines, in association with the Institute of Professional Sales. They produce research reports on sales and customer management issues - available through seminars and the magazines (eg: The Future of Selling 250pp). Most recently they launched the National Sales Awards, again, in association with the Institute of Professional Sales (1200 people came to the dinner). They are currently developing on-line products such as benchmarking tools that are deliverable over the web.
The aim of Quest Media is to raise the profile of the 'selling profession' and to give it more status than it has afforded in the past.

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