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Customer Relationship Management

by Ed Peelen
Save 17% Save 17%
Current price ₹10,719.00
Original price ₹12,863.00
Original price ₹12,863.00
Original price ₹12,863.00
(-17%)
₹10,719.00
Current price ₹10,719.00

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Book cover type: Paperback
  • ISBN13: 9780273774952
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Pearson Education Limited
  • Publication Date:
  • Pages: 440
  • Original Price: GBP 81.99
  • Language: English
  • Edition: N/A
  • Item Weight: 726 grams
  • BISAC Subject(s): Customer Relations

'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.

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