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Customer Relationship Management by Chakravorti

Customer Relationship Management

by Chakravorti
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Book cover type: Paperback
  • ISBN13: 9781529767414
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 280
  • Original Price: GBP 51.99
  • Language: English
  • Edition: N/A
  • Item Weight: 527 grams
  • BISAC Subject(s): Marketing / General

A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.

Chakravorti, Samit: - Dr. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University, Macomb, IL, USA. Dr. Chakravorti has a PhD in Business Administration-Marketing from Florida International University, Miami, FL and an MBA from Binghamton University, NY. Dr. Chakravorti's research and teaching are in the areas of CRM, Marketing Strategy, International Marketing and he has a growing interest in research on Wine Marketing. Dr. Chakravorti has published multiple articles in academic journals including a best paper in the Journal of Personal Selling and Sales Management, in proceedings of academic marketing conferences, and also a book on CRM.

Dr. Chakravorti grew up close to the city of Kolkata, India. In India after receiving a Bachelors in Science-Chemistry from Banaras Hindu University, Dr. Chakravorti worked for multiple years in B2B sales and marketing for multinational and national organizations. Dr. Chakravorti lives in Chicago, IL.

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