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Customer Relationship Management by Edward Pepper

Customer Relationship Management

by Edward Pepper
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Book cover type: Hardcover
  • ISBN13: 9781632401311
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Clanrye International
  • Publisher Imprint: Clanrye International
  • Publication Date:
  • Pages: 158
  • Original Price: GBP 59.99
  • Language: English
  • Edition: N/A
  • Item Weight: 381 grams
  • BISAC Subject(s): Customer Relations

Customer relationship management (CRM) techniques have become more and more significant globally due to changes in expectations from customers as well as changes in the personality of markets. This book puts forward a conceptualization that attempts to not only outline CRM's domain but also to resolve the different perspectives found in educational and popular literature. The book presents assessable data - containing examples which show how the theory is applied with great success via a variety of real-life examples. This book includes inventive proven methods and will benefit anyone dealing with customers, whether directly or indirectly.

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