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Customer Relationship Management by Mayer, Phillip

Customer Relationship Management

by Phillip Mayer
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Book cover type: Paperback
  • ISBN13: 9783640914685
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 33.9
  • Language: German
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Marketing / General

Essay aus dem Jahr 2008 im Fachbereich BWL - Customer-Relationship-Management, CRM, Ekonomická univerzita v Bratislave, Sprache: Deutsch, Abstract: Kurzfassung Customer Relationship Management beschränkt sich häufig auf integrierte Softwaresystemlösungen, deren Hauptaugenmerk dem verarbeiten und verwalten von Kundendaten gilt. Die hohe Anzahl gescheiterter CRM-Projekte haben vor diesem Hintergrund jedoch verdeutlicht, dass sich die Herausforderungen eines Kundenbindungsmanagements nicht allein durch den Einsatz einer Software lösen lassen. Als Postulat muss daher gelten, dass wieder verstärkt auf das wesentlichste einer funktionierenden und erfolgreichen Kundenbeziehung eingegangen wird - dem Kunden selbst. Abstract Customer Relationship Management is often limited to an integrated software-solutions system with a main focus on handling and administration of customer data.

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