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Customer Relationship Management in the Digital Age by G. Shainesh

Customer Relationship Management in the Digital Age

by G. Shainesh , Jagdish N. Sheth , Varsha Jain
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Book cover type: Paperback
  • ISBN13: 9781032844565
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 238
  • Original Price: GBP 60.99
  • Language: English
  • Edition: 1
  • Item Weight: 413 grams
  • BISAC Subject(s): Customer Relations

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.

G. Shainesh, a Professor of Marketing at the Indian Institute of Management Bangalore (IIMB), India, has over three decades of research and teaching experience in India and abroad.

Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, USA, is a renowned scholar and internationally recognized thought leader.

Varsha Jain, AGK Chair Professor of Marketing, is the co-chair of research and dissertation at the Mudra Institute of Communication (MICA), Ahmedabad, India.

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