Customer Value-Centered Management: Understanding and Leveraging Value-To-Value, Pricing, Big Data, and Controlling

Name: Customer Value-Centered Management: Understanding and Leveraging Value-To-Value, Pricing, Big Data, and Controlling
Brand: Atlantic Books
SKU: 9783031904967
Price: 5876.0 INR
Availability: InStock

by Andreas Krämer , Thomas Burgartz , Christina Muzzu

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ISBN13: 9783031904967
Binding: Hardcover
Subject: N/A
Publisher: Springer
Publisher Imprint: Springer
Publication Date: July 17, 2025
Pages: 348
Original Price: EUR 79.99
Language: English
Edition: N/A
Item Weight: 694 grams
BISAC Subject(s): Customer Relations

About The Book

Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic conside

About The Author

Andreas Krämer is chairman of exeo Strategic Consulting AG in Bonn and Director of the Value Research Institute (VARI e.V.), Iserlohn, Germany, specializing in price management, CRM, market research, and statistics. With a background in agricultural economics, he founded exeo in 2000, focusing on data-driven marketing decision support. Co-initiator of studies like "Pricing Lab", he has authored numerous articles and books.

Thomas Burgartz is Dean of Economics at the University of Europe for Applied Sciences, Germany, and Director of the Value Research Institute (VARI e.V.), Iserlohn, specializing in performance measurement, customer relationship management, and marketing. With an economics background, he has extensive experience in consulting and research, contributing to various publications.

Christina Muzzu, M.B.A., M.A., holds degrees from the University of Houston, USA. She teaches Marketing and Corporate Social Responsibility atthe University of Europe for Applied Sciences, Germany, focusing on the impact of digitalization on education. A published author, she brings expertise in marketing, ethics, and education to her teaching role.

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