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Customer Visits: Building a Better Market Focus: Building a Better Market Focus

by Edward F. Mcquarrie
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Current price ₹15,036.00
Original price ₹25,060.00
Original price ₹25,060.00
Original price ₹25,060.00
(-40%)
₹15,036.00
Current price ₹15,036.00

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Book cover type: Hardcover
  • ISBN13: 9780765622242
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 200.0
  • Language: English
  • Edition: 3rd Edition
  • Item Weight: 477 grams
  • BISAC Subject(s): Marketing / Research

Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.

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