CustomerCentric Selling

Name: CustomerCentric Selling
Brand: McGraw-Hill Education
SKU: 9780071637084
Price: 2919.0 INR
Availability: InStock

by Michael T. Bosworth

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ISBN13: 9780071637084
Binding: Hardcover
Subject: N/A
Publisher: McGraw-Hill Education
Publisher Imprint: McGraw-Hill Education
Publication Date: January 1, 2010
Pages: 290
Original Price: USD 46.0
Language: English
Edition: Revised, Expand
Item Weight: 572 grams
BISAC Subject(s): Sales & Selling / General

About The Book

From the Back Cover

The sales classic--updated with new customer-focused methodologies!

Thanks to the web, today's customers are savvier and more results-oriented: they do their homework. Do it for them by communicating with them in the ways that work best for them, and you'll find that doing so works best for you, too. When they know they're being listened to, they'll listen back.

In CustomerCentric Selling, you'll find practical, step-by-step tips on:

Turning sales presentations into customer-focused conversations
Asking the right questions--of the right people
Empowering buyers to achieve goals, solve problems, and satisfy needs
Developing optimal strategies for winning the vital three-month sales cycle--regardless of your client's actual sales cycle
Using Twitter, Facebook, LinkedIn, and other social networking sites to engage buyers and strengthen client relationships
Defining and managing your content and revenue engines
Optimizing the talent of salespeople and building a quality pipeline

About The Author

Bosworth, Michael T.: -

Michael T. Bosworth is a cofounder ofCustomerCentric Systems(R), LLC. He has assistedclients in improving sales effectiveness andshaping customer experience since 1983. He livesin Del Mar, California.
John R. Holland is a cofounder of Customer-Centric Systems, LLC. In addition to the thoughtleadership that drives the CustomerCentric Sellingsales methodology, he provides sales and marketingguidance to a limited number of companies. Helives in Newton, Massachusetts.
Frank Visgatis is a cofounder of Customer-Centric Systems, LLC. He has trained thousandsof salespeople around the world. He lives inSutton, Massachusetts.

Holland, John R.: - McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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