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Da Google a TikTok by Rebecca Chromy-Kiss

Da Google a TikTok

by Rebecca Chromy-Kiss
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Book cover type: Paperback
  • ISBN13: 9786209453052
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 208
  • Original Price: GBP 79.95
  • Language: Italian
  • Edition: N/A
  • Item Weight: 286 grams
  • BISAC Subject(s): Marketing / General

Ricerca sociale invece di Google? Come la generazione Z in Austria cerca informazioni - e cosa significa per il marketing.I motori di ricerca come Google sono stati a lungo considerati i custodi indiscussi di Internet. Ma la Generazione Z sta cambiando il comportamento di ricerca: I giovani utilizzano sempre pi� spesso i social media come TikTok o Instagram per cercare informazioni. Cosa significa questo cambiamento per le aziende e la loro visibilit� digitale?Questa tesi di master analizza il fenomeno della ricerca sociale utilizzando l'esempio della Gen Z in Austria. Utilizzando un approccio misto, i giovani sono stati prima interrogati sul loro comportamento di ricerca sui social media e poi sono stati intervistati esperti di marketing per analizzare la prospettiva delle aziende.Il lavoro fornisce spunti interessanti sull'uso dei social media per la ricerca di informazioni, evidenzia le funzioni rilevanti della piattaforma e mostra come i dipartimenti di social media e SEO possano collaborare pi� strettamente in futuro per rendere visibili i contenuti.

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