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Darstellung und Bewertung des Strukturvertriebs by Amundsen, Stefanie

Darstellung und Bewertung des Strukturvertriebs

by Stefanie Amundsen
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Book cover type: Paperback
  • ISBN13: 9783640958627
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 64
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Hochschule für Oekonomie und Management gemeinnützige GmbH, Hochschulstudienzentrum Hamburg, Sprache: Deutsch, Abstract: Wenn man über das Wort Strukturvertrieb nachdenkt, fallen einem spontan Begriffe wie "Drückerkolonne" oder "Klinkenputzer" ein. Die Assoziation mit diesen Begriffen lässt auf einen schlechten Ruf des Strukturvertriebes schlie en, aber auch auf eindeutige Missverständnisse, wie die Verwechslung mit dem illegalen Schneeball- oder Pyramidensystemen. Doch woher kommt der schlechte Ruf? Sind Strukturvertriebe wirklich so schlecht? Oder finden sich unter dieser besonderen Vertriebsform seriöse Unternehmen? Welche Rolle spielen insbesondere die Strukturvertriebe in der Versicherungsbranche? Ist der Strukturvertrieb auf dem schwierigen Versicherungsmarkt ein Vertriebsweg mit Zukunft? Diese Fragestellungen sollen in der folgenden Hausarbeit durch eine kritische Auseinandersetzung mit dem Thema Strukturvertrieb erarbeitet werden. Der erste bekannte Strukturvertrieb war Ende der 60. Jahre die amerikanische Investors Overseas Service Ltd. (IOS). Sie etablierte in Deutschland eine bisher unbekannte Form des Vertriebes: die Vermittlung von Produkten direkt im Wohnzimmer des Kunden und die Organisation der Mitarbeiter in einer Struktur. Die IOS brach 1970 mit einem gro en Skandal zusammen und hinterlie über eine Million geschädigter Kunden. Die neuartigen Verkaufsmethoden wurden von ehemaligen IOS-Mitarbeitern weiterentwickelt und zu gro en Strukturvertriebsunternehmen ausgebaut.1 Heute wird das Konzept des Strukturvertriebes weltweit erfolgreich umgesetzt. Bekannte Beispiele für das Funktionieren des Systems sind Tupperware mit ihren bekannten "Tupperparties" oder Amway mit Produkten aus den Bereichen Körperpflege, Kosmetik und Accessoires. Zielsetzung Ziel dieser Hausarbeit ist die Darstellung und Bewertung des Strukturvertriebs. Im ersten allgemeinen

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