Das Internet als Medium der Zukunft unter besonderer Berücksichtigung des World Wide Web
Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: InhaltsverzeichnisI AbbildungsverzeichnisVI AnlagenverzeichnisVII AbkürzungsverzeichnisVIII 1.Vorbemerkung1 2.Grundlegende Informationen über das Internet3 2.1Begriff und Entstehung3 2.2Aufbau und Strukturen4 2.2.1Kommunikation: E-mail4 2.2.2Das World Wide Web6 2.2.2.1Entstehung des WWW6 2.2.2.2Aufbau des WWW6 2.2.2.3Die "search engines"7 2.3Das Wachstum des Internet8 3.Die Nutzer: Profile und Statistiken11 3.1Nutzerstatistik: die Entwicklung von 1995 bis 199611 3.2Nutzerprofil und Zielgruppe15 4.Provider17 4.1Kommerzielle Online-Dienste17 4.1.1CompuServe 18 4.1.2T-Online 19 4.1.3America Online (AOL) 19 4.1.4Microsoft Network (msn) 20 4.1.5Sonstige21 4.2Access Provider21 4.3Preis- und Abonnentenvergleich bei Online-Diensten und Access Providern22 4.3.1Kommerzielle Online-Dienste22 4.3.2Access Provider24 5.Nutzung des World Wide Web zu Marketingzwecken25 5.1Vorbemerkung25 5.2Das Marketinginstrumentarium im WWW26 5.2.1Werbung27 5.2.1.1Web-Site27 5.2.1.1.1Die Form28 5.2.1.1.2Der Inhalt30 5.2.1.1.3Die Kosten32 5.2.1.2Online-Sponsoring: die elektronische Anzeige32 5.2.1.3Direct Marketing34 5.2.2Online-Shopping35 5.2.2.1Virtual Malls35 5.2.2.2Versandhäuser im Internet37 5.2.2.2.1Quelle37 5.2.2.2.2Beate Uhse39 5.2.2.3Problematik: Zahlungsverkehr41 5.2.3Markt- und Marketingforschung43 5.2.3.1Reichweite und Affinität44 5.2.3.2Zugriffsstatistiken47 5.2.3.3Me kriterien der Verbände50 5.3Aktuelle Agenturaktivitäten54 5.3.1Saatchi & Saatchi 56 5.3.2Grey 57 5.3.3Springer & Jacoby 58 5.4Aktuelle Unternehmensaktivitäten59 5.4.1Coca-Cola 59 5.4.2Benetton 61 5.4.3Deutsche Bank 62 5.4.5VW Beetle 64 6.Die Kosten66 6.1Allgemeines66 6.2Spiegel Online 67 6.3TV Today Navigator69 6.4Focus Online 71 6.5Vergleich73 7.Ausgewählte Probleme: Sicherheit und Recht74 7.1Computerviren74 7.2Datenschutz75 7.3Urheberrecht76 7.3.1Informationen über das Urheberrechtsgesetz77 7.3.2Technologien zum Urheberschutz im Internet77 7.3.3Offene Fragen78 8.Fazi
• Author(s): Clear | James • Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books
• Author(s): Jeff Kinney • Publisher: Penguin Random House Children's UK • Publisher Imprint: Penguin Random House Children's UK • BISAC: Comics & Graphic Novels - Humorous
• Author(s): Ichiro Kishimi • Publisher: GROVE ATLANTIC • Publisher Imprint: Allen & Unwin • BISAC: Personal Growth - SuccessIchiro Kishimi lives in Kyoto. He writes, lectures and teaches in psychiatric clinics as a certified counsellor and c...
View full details• Author(s): Chetan Bhagat • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: GeneralFrom India's top-selling writer Chetan Bhagat comes a powerful new love story that will make you laugh, cry...
View full details• Author(s): Brianna Wiest • Publisher: Manjul Publishing • Publisher Imprint: Amaryllis • BISAC: Body Mind And SpiritThis is a book about self-sabotage. Why we do it, when we do it, and how to stop doing it—for good. Coexisting but conflicting n...
View full details• Author(s): Morgan Housel • Publisher: Pan Macmillan • Publisher Imprint: Pan Macmillan • BISAC: Finance - Wealth ManagementA third book from the International bestselling author of The Psychology of Money and Same as Ever, lessons on harnessing...
View full details• Author(s): Arundhati Roy• Publisher: PRH INDIA LOCAL PRINT• Publisher Imprint: Penguin Hamish Hamilton• BISAC: Literary FiguresArundhati Roy’s first work of memoir, this is a soaring account, both intimate and inspiring, of how the author became...
View full details• Author(s): Acharya Prashant • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: GeneralIn a world where vagueness is mistaken for depth and obscurity passes for wisdom, Truth without Apology ...
View full details• Author(s): Sudha Murthy • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Short StoriesWho can resist a good story, especially when it's being told by Grandma? From her bag emerges tales of kings and cheats, monkeys and mic...
View full details• Author(s): Satoshi Yagisawa • Publisher: Bonnier Books Ltd • Publisher Imprint: Bonnier Books Ltd
• Author(s): Newport, Cal • Publisher: Little, Brown Book Group • Publisher Imprint: Piatkus
• Author(s): Shrijeet Shandilya • Publisher: Ebury Press • Publisher Imprint: Ebury Press • BISAC: Romance - GeneralIn the electric haze of college life, three friends are bound by laughter, late-night talks and unspoken promises. But when two of...
View full details• Author(s): Dan Brown • Publisher: Transworld Publishers Ltd • Publisher Imprint: Transworld Publishers Ltd • BISAC: Thrillers - EspionageDan Brown is the bestselling author of Digital Fortress, Deception Point, Angels and Demons, The Da Vinci C...
View full details• Author(s): Sudha Murty • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Action & Adventure - General
Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!
• Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books • BISAC: Personal Finance - GeneralApril of 2022 marks a 25-year milestone for the personal finance classic Rich Dad Poor Dad that still ranks as the #1 Pers...
View full details• Author(s): Dale Carnegie | Napoleon Hill • Publisher: Fingerprint • Publisher Imprint: Fingerprint • Subject: General Books
• Author(s): Freida Mcfadden • Publisher: Penguin Select Print • Publisher Imprint: Penguin Select Publishing"Multi-Million Copy Bestselling Series •Now Being Made Into a Major Motion Picture Starring Sydney Sweeney and Amanda Seyfried #1 New Yor...
View full details• Author(s): Wonder House Books • Publisher: Wonder House Books • Publisher Imprint: Wonder House Books • BISAC: Comics & Graphic Novels - Fairy Tales, Folklore, Legends & MTimeless Wisdom, Talking Animals & Life Lessons for Young Min...
View full details• Author(s): Viktor E. Frankl • Publisher: Random House • Publisher Imprint: Random Hou • Subject: Medical, Nursing and Health Sciences
• Author(s): Madhavi Bharadwaj • Publisher: PRH India • Publisher Imprint: Penguin Ebury Press • BISAC: Parenting - MotherhoodWelcome to the wild, messy, wonderful world of parenting--where the nights are long, the diapers are explosive, and unso...
View full details• Author(s): Vir Das • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: Entertainment & Performing ArtsComedian and actor Vir Das is beloved (by some, tolerated by others, blocked by a few...
View full details• Author(s): Eric Carle • Publisher: Penguin Books, Limited (UK) • Publisher Imprint: Penguin Books, Limited (UK) • BISAC: Animals - Butterflies, Moths & CaterpillarsEric Carle's The Very Hungry Caterpillar is a perennial favourite with child...
View full details• Author(s): Prajakta Koli • Publisher: Harper Fiction India • Publisher Imprint: Harper Fiction India • BISAC: Romance - ContemporaryWinner of the Amazon India Popular Choice Debut Book 2025 Award. From one of India's most-loved creators comes s...
View full details