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Das japanische Distributionssystem by Schweizer, Manuela

Das japanische Distributionssystem

by Manuela Schweizer
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Book cover type: Paperback
  • ISBN13: 9783638818414
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 58
  • Original Price: USD 39.5
  • Language: German
  • Edition: 2. Auflage
  • Item Weight: 87 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Hochschule für angewandte Wissenschaften Landshut, ehem. Fachhochschule Landshut (Fachhochschule Landshut, Betriebswirtschaft), Veranstaltung: Internationales Marketing, Sprache: Deutsch, Abstract: In der Presse vieldiskutiert und von westlichen Autoren fast einheitlich als "ineffizient" beschrieben - das japanische Distributionssystem. Durch viele zwischengeschaltete Gro händler ist das herstellergesteuerte System gänzlich verschieden von den händlergesteuerten, die im Westen überwiegend vorherrschen. Feste Strukturen und für Au enseiter streng abgeriegelte Distributionskanäle; festgesetzte Gewinnmargen und Verkaufspreise für Zwischen- und Einzelhändler; in den Einzelhandel entsandtes Verkaufspersonal des Produzenten; Rücknahme von nicht-verkauften Produkten durch den Hersteller oder ganz schlicht die riesige Anzahl von kleinen "Tante Emma-Läden" prägten Japans Handel jahrzehntelang und lie en ihn für ausländische Investoren wie ein geschlossenes, undurchdringliches und unüberschaubares System erscheinen. Die Konsumenten scheinen den offensichtlich daraus resultierenden hohen Preis zu zahlen bereit zu sein. Durch strenge nicht-tarifäre Handelbarrieren" für potenzielle ausländische Investoren wird der einheimische Markt vor ausländischen "Eindringlingen" beschützt. Alles klingt plausibel - aber ist es wirklich so einfach? Ein System, das so ineffizient ist, wäre schon längst am Ende. In der Tat trifft dieses System nur auf manche Produktbereiche, wie Industrie- und Konsumgüter, zu. Aber auch hier ändern sich die Zeiten für das Distributionssystem - ein Trend zu Discount Stores und gro en Supermärkten ist besonders in den 90ern seit dem Niedergang der "Bubble Economy" zu verzeichnen. Japan ist im Wandel, und mit ihm das japanische Distributionssystem. Im folgenden werde ich genauer auf das ursprünglich typische Distributionssystem, das Japan bis zum "1985er S

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