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Das Sicherheitsverhalten Von Konsumenten by Thomas Asche

Das Sicherheitsverhalten Von Konsumenten

by Thomas Asche
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Book cover type: Paperback
  • ISBN13: 9783790804911
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Physica-Verlag
  • Publisher Imprint: Physica-Verlag
  • Publication Date:
  • Pages: 272
  • Original Price: EUR 51.39
  • Language: German
  • Edition: N/A
  • Item Weight: 418 grams
  • BISAC Subject(s): Marketing / General

Aufgrund der intensiv geführten Diskussion um die Auswirkung des neuen Produkthaftungsgesetzes rückt bei Verbrauchern und Herstellern die Sicherheit von Konsumgütern stärker in den Mittelpunkt des Interesses. Hersteller haben der Rechtsverschärfung Rechnung zu tragen, wollen sie sich nicht dem Risiko höherer Schadensersatzansprüche und negativer Imageeffekte aussetzen. Die Arbeit strukturiert und überprüft daher das Sicherheitsverhalten von Konsumenten anhand eines repräsentativen Datensatzes, um hierüber Ansatzpunkte zu dessen Steuerung zu finden. Themenbereiche umfassen die Abstimmung des individuellen Kauf- und Verwendungsverhaltens, das Risikokompensations- und Moral Hazard-Verhalten. Die Wirkungsanalysen ermöglichen nicht nur die Ableitung strategischer Sto richtungen, sondern ebenso die Abschätzung der Wirkung einzelner Marketing-Instrumente.

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