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Das Verbraucherverhalten verstehen und beeinflussen by Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua

Das Verbraucherverhalten verstehen und beeinflussen

by Malongo Mpidi Gabriel , Matusu Zau Florent , Mbi Mbambi Montana Joshua
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Book cover type: Paperback
  • ISBN13: 9786209331022
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 84
  • Original Price: GBP 52.98
  • Language: German
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): Marketing / General

In einem Kontext, in dem die Digitalisierung die Kaufgewohnheiten neu definiert, bietet dieses Buch einen klaren und aktuellen Einblick in das Verhalten des modernen Verbrauchers.Mithilfe eines wissenschaftlichen und praktischen Ansatzes untersucht der Autor die psychologischen, soziologischen und technologischen Mechanismen, die Kaufentscheidungen beeinflussen.Reich an praktischen F�llen und konkreten Beispielen zeigt dieses Handbuch, wie Unternehmen die Entscheidungen der Verbraucher verstehen, antizipieren und beeinflussen k�nnen, indem sie digitale Instrumente einsetzen: Verhaltensdaten, soziale Netzwerke, k�nstliche Intelligenz und Strategien zur Kundenbindung. Dieses Buch ist ein echtes Lehrbuch zum Lernen und Handeln und richtet sich an Studenten, Lehrer, Forscher und Marketingfachleute, die die neuen Marktlogiken beherrschen und ihre Strategien an das Verhalten der vernetzten Verbraucher anpassen m�chten.

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