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Das Verkaufsnavi Für Medienberater: Der Fahrplan Zu Mehr Umsatz Im Verkauf Von Werbemitteln by Ricky McKenna

Das Verkaufsnavi Für Medienberater: Der Fahrplan Zu Mehr Umsatz Im Verkauf Von Werbemitteln

by Ricky McKenna
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Book cover type: Paperback
  • ISBN13: 9783658377038
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 227
  • Original Price: EUR 35.5
  • Language: German
  • Edition: 1. Aufl. 2022
  • Item Weight: 304 grams
  • BISAC Subject(s): Sales & Selling / General

Dieses Buch zeigt Medienverkäufern anhand einer strukturierten Schritt-für-Schritt-Anleitung den optimalen Verkaufsprozess auf: Mittels eines Verkaufsnavigators begleitet es Verkäufer aus dem Medienbusiness durch unterschiedliche Stra en und führt sie vom Start - der Suche nach geeigneten Kundenpotenzialen - zum Ziel: dem Verkaufsabschluss.Der Autor zeigt alle Baustellen und Umleitungen wie zum Beispiel Einwände oder taktische Preisverhandlungen auf, aber auch Abkürzungen, wie das Erkennen von frühzeitigen Kaufsignalen. Denn der Verkaufsprozess folgt immer einer klaren Struktur, und diese zu kennen, die jeweils passenden Techniken zu üben und immer wieder anzuwenden, kann zu spürbar mehr Umsatz führen.Ein kompaktes und unkompliziert lesbares Buch, gespickt mit persönlichen Erfahrungsberichten von Verkaufs- und Medienprofi Ricky McKenna, mit dessen Tipps Sie hochgesteckte Umsatzziele auch in wirtschaftlich schwierigen Zeiten erreichen.

Ricky McKenna arbeitet seit über 25 Jahren im Verkauf und berät Verkaufsorganisationen vieler Zeitungsverlage, Radiosender und TV-Stationen in Deutschland und Österreich. Vor seiner Selbstständigkeit war er in führenden Positionen bei Vermarktungsunternehmen und einem Privatradiosender in Österreich tätig.

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