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Data-Driven Retailing: A Non-Technical Practitioners' Guide by Louis-Philippe Kerkhove

Data-Driven Retailing: A Non-Technical Practitioners' Guide

by Louis-Philippe Kerkhove
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Book cover type: Paperback
  • ISBN13: 9783031129643
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 257
  • Original Price: EUR 49.99
  • Language: English
  • Edition: 2022
  • Item Weight: 421 grams
  • BISAC Subject(s): Management Science, Probability & Statistics / General, and Customer Relations

From the Back Cover
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.
The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

Louis-Philippe Kerkhove is co-founder and CTO at the retail analytics agency Crunch (founded in 2017) in Belgium. He is also academically connected to Ghent University (Belgium).

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