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Decoding Digital Consumer Behavior: Bridging Theory and Practice

by Alfonso Pellegrino
Save 35% Save 35%
Current price ₹6,185.00
Original price ₹9,515.00
Original price ₹9,515.00
Original price ₹9,515.00
(-35%)
₹6,185.00
Current price ₹6,185.00

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Book cover type: Hardcover
  • ISBN13: 9789819734535
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 149
  • Original Price: EUR 84.99
  • Language: English
  • Edition: 2024
  • Item Weight: 409 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing, Industrial & Organizational Psychology, and Advertising & Promotion

Alfonso Pellegrino is a lecturer and researcher at the Sasin School of Management, Chulalongkorn University, Thailand.

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