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Der Einfluss der akustischen Wahrnehmung auf den Konsumenten by Theobald, Maximilian

Der Einfluss der akustischen Wahrnehmung auf den Konsumenten

by Maximilian Theobald
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Book cover type: Paperback
  • ISBN13: 9783668601253
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 32
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 55 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, München früher Fachhochschule, Sprache: Deutsch, Abstract: Der Einfluss der akustischen Wahrnehmung auf den Konsumenten ist in den letzten Jahren zu einem immer wichtiger werdenden Thema geworden. Die Qualitätsunterschiede zwischen Marken werden immer geringer. Die Reizüberflutung nimmt stetig zu und erschwert es Unternehmen ihre Produkte differenziert und einzigartig zu bewerben. Die akustische Wahrnehmung könnte hier allerdings eine wichtige Rolle einnehmen, da sie den Konsumenten gezielt emotional beeinflussen kann. Akustische Reize haben eine sehr geringe Verarbeitungsdauer und können so unbewusst wirken. In dieser Arbeit wird genauer auf die Fragestellung "Lassen sich Männer als Konsument stärker von ihrer akustischen Wahrnehmung beeinflussen als Frauen?" eingegangen. In Kapitel 4 werden diese Ergebnisse anhand von Statistiken genauer erläutert.

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