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Developing Successful Global Strategies for Marketing Luxury Brands

by Fabrizio Mosca , Cecilia Casalegno , Rosalia Gallo
Save 17% Save 17%
Current price ₹19,318.00
Original price ₹23,182.00
Original price ₹23,182.00
Original price ₹23,182.00
(-17%)
₹19,318.00
Current price ₹19,318.00

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Book cover type: Paperback
  • ISBN13: 9781799868576
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 380
  • Original Price: GBP 152.0
  • Language: English
  • Edition: N/A
  • Item Weight: 880 grams
  • BISAC Subject(s): Marketing / General

Focuses on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers' behaviour, integration between physical and online cha

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