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Die Conjoint Analyse. Nutzenwerte und Verhandlungsgegenstände by Göhner, Johannes

Die Conjoint Analyse. Nutzenwerte und Verhandlungsgegenstände

by Johannes Göhner
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Book cover type: Paperback
  • ISBN13: 9783668732643
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 20
  • Original Price: USD 25.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 37 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Sprache: Deutsch, Abstract: Im Verlauf dieser Arbeit werden zum einen die Begrifflichkeiten rund um die Verhandlung und der Conjoint Analyse erläutert. Des Weiteren wird aufgezeigt wie die Conjont Analyse im Bereich von Verhandlungen zum Einsatz kommen kann. Abschlie end enthält die Arbeit noch eine kurze kritische Würdigung der Conjoint Analyse. Verhandlungen werden in jedem Unternehmen geführt. Sei es im Einkauf, im Vertrieb oder auch zwischen Mitarbeitern und Vorgesetzen oder Geschäftsführung. Verhandlungen binden im Geschäftsalltag viele Ressourcen und sollten deshalb möglichst gut strukturiert sein. Ein Instrument, welches dazu im Rahmen der Verhandlungsvorbereitung nützlich sein kann ist die Conjoint Analyse.

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