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Die virtuelle Stadt: Ein Konzept zur Steigerung der Bürger- und Kundenzufriedenheit unter Einsatz von interregionalen Netzwerken by Stenneken, Joachim

Die virtuelle Stadt: Ein Konzept zur Steigerung der Bürger- und Kundenzufriedenheit unter Einsatz von interregionalen Netzwerken

by Joachim Stenneken
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Book cover type: Paperback
  • ISBN13: 9783838620206
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 100
  • Original Price: GBP 64.9
  • Language: German
  • Edition: N/A
  • Item Weight: 141 grams
  • BISAC Subject(s): Marketing / General

Inhaltsangabe: Einleitung: Das Internet bietet als technologische Plattform viele Gestaltungsmöglichkeiten, sowohl informationsorientierte als auch transaktionsorientierte Konzepte zu entwickeln und Wege zur Realisation der Konzepte zu finden. Die Aufgabenstellung dieser Arbeit besteht darin, ein Konzept auf der Basis dieser Technologie zu entwickeln, das unter Berücksichtigung der hohen technologischen Entwicklungsgeschwindigkeit möglichst zukunftssicher eine Steigerung der Bürger- und Kundenzufriedenheit bewirken kann. Der Einsatz von interregionalen Netzwerken ermöglicht dabei die Fokussierung auf die Bedürfnisse von Bürgern und Kunden einerseits innerhalb einer Region und andererseits auch im Hinblick auf überregionale Bedürfnisse. Vor diesem Hintergrund wird daher zunächst die Zielsetzung der Arbeit konkretisiert und anschlie end der Aufbau der Arbeit kurz skizziert. Ziel dieser Arbeit ist die Entwicklung eines Konzepts einer virtuellen Stadt, mit der die Zufriedenheit von privaten Endverbrauchern öffentlicher Dienstleistungen sowie kommerzieller Angebote von Gütern und Dienstleistungen unter dem Einsatz von interregionalen Netzwerken gesteigert werden kann. Einerseits kann vor dem Hintergrund der derzeitigen Entwicklung des Internet durch die Kombination des Online-Shoppings mit dem Konzept von virtuellen Städten hinsichtlich des virtuellen Einkaufs eine erfolgversprechende Lösung für die Realisation der in Deutschland noch eher zurückhaltenden Nutzung von kommerziellen Online-Angeboten gefunden werden. Andererseits kann die Zufriedenheit von Bürgern durch das Angebot von öffentlichen Dienstleistungen im gleichen Zusammenhang gesteigert werden. Als Vision für diese virtuelle Stadt kann der Bürger einer realen Stadt die Angebote seiner sowie auch anderer Städte von zu Hause aus in Anspruch nehmen und die Vorteile seines Zugangs zum Internet optimal nutzen. Die Zufriedenheit der Bürger und Kunden kann somit gesteigert werden. Das Konzept der virtuellen Stadt s

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