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Die Wettbewerbsstrategien im E-Commerce "Amazon" und "Alibaba": Porters Typologie generischer Wettbewerbsstrategien by Amjahad, Soufian

Die Wettbewerbsstrategien im E-Commerce "Amazon" und "Alibaba": Porters Typologie generischer Wettbewerbsstrategien

by Soufian Amjahad
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Book cover type: Paperback
  • ISBN13: 9783346389237
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 28
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 50 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - E-Commerce, Note: 1,0, Hochschule RheinMain, Sprache: Deutsch, Abstract: Diese Hausarbeit untersucht, welche Wettbewerbsstrategien die Unternehmen Amazon und Alibaba verwenden, um erfolgreich im E-Commerce mitzuwirken. Für den Gro teil der Menschheit sowie Unternehmen ist ein Leben ohne das Internet kaum vorstellbar. Dieses weltweit verbreitete Medium begleitet die Allgemeinheit tagtäglich und wird nicht nur für private, sondern auch für unternehmerische Zwecke genutzt. Die in den letzten Jahren immer häufigere digitale Transformation bewirkte einen Veränderungsprozess in der gesamten Gesellschaft. So entstand mit der Zeit auch das bekannte E-Commerce. Da sich die Welt momentan in einer Umstrukturierung durch die COVID-19-Pandemie befindet, gewinnt die Digitalisierung und somit auch E-Commerce immer mehr an Bedeutung. Egal, um welche Generation es sich handelt, die Einkäufe in den letzten Jahren, die online getätigt wurden, stiegen konstant an. So entdeckten schnell viele Unternehmen, wie Amazon oder Alibaba, E-Commerce als einen neuen Marktpatz für sich. Da immer mehr Unternehmen hohen Wert auf den Einsatz dieser digitalen Verkaufs- und Werbeplattform legen, entstand somit auch grö ere Konkurrenz im Wettbewerb.

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