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Digital Luxury: Transforming Brands and Consumer Experiences

by Wided Batat
Save 30% Save 30%
Current price ₹10,920.00
Original price ₹15,600.00
Original price ₹15,600.00
Original price ₹15,600.00
(-30%)
₹10,920.00
Current price ₹10,920.00

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Book cover type: Hardcover
  • ISBN13: 9781526458933
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications Ltd
  • Publisher Imprint: Sage Publications Ltd
  • Publication Date:
  • Pages: 280
  • Original Price: GBP 125.0
  • Language: English
  • Edition: N/A
  • Item Weight: 645 grams
  • BISAC Subject(s): Marketing / General

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

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