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Digital Marketing for Executives and Managers

by Nicholas McDowell
Save 19% Save 19%
Current price ₹12,172.00
Original price ₹15,092.00
Original price ₹15,092.00
Original price ₹15,092.00
(-19%)
₹12,172.00
Current price ₹12,172.00

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Book cover type: Hardcover
  • ISBN13: 9781639871636
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Murphy & Moore Publishing
  • Publisher Imprint: Murphy & Moore Publishing
  • Publication Date:
  • Pages: 241
  • Original Price: USD 154.0
  • Language: English
  • Edition: N/A
  • Item Weight: 802 grams
  • BISAC Subject(s): Marketing / General and E-Commerce / Digital Marketing

Managing marketing tasks with the help of digital services such as the Internet, mobile phones, display advertisements, etc. is known as digital marketing. Digital marketing uses tools such as social media marketing, Search Engine Optimization (SEO), content marketing, campaign marketing, Search Engine Marketing, SMS marketing, etc. Digital marketing offers multiple channels of interaction with potential customers and dynamic solutions to increase brand awareness. This book studies, analyses and uphold the pillars of digital marketing and its utmost significance in modern times. It will serve as a reference to a broad spectrum of readers.

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