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Digital Marketing Management by Derrick Nukunu Akude

Digital Marketing Management

by Derrick Nukunu Akude
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Book cover type: Paperback
  • ISBN13: 9786206685500
  • Binding: Paperback
  • Subject: N/A
  • Publisher: LAP Lambert Academic Publishing
  • Publisher Imprint: LAP Lambert Academic Publishing
  • Publication Date:
  • Pages: 692
  • Original Price: GBP 104.31
  • Language: English
  • Edition: N/A
  • Item Weight: 912 grams
  • BISAC Subject(s): Marketing / General

Digital Marketing Management: Integrating Technology, Analytics, and Consumer Engagement provides a practical and comprehensive overview of digital marketing in today's fast-evolving landscape. It covers the fundamentals of digital versus traditional marketing, explores consumer behavior, and dives into key areas like SEO, SEM, social media, content, email, affiliate, and mobile marketing. The book emphasizes data-driven strategies through analytics, A/B testing, and performance metrics. It also introduces advanced topics such as programmatic advertising, e-commerce optimization, and emerging technologies like AI, chatbots, voice search, AR, and VR-equipping marketers with the knowledge to thrive in the digital age.

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