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Digital Privacy in the Marketplace: Perspectives on the Information Exchange

by George Milne
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Current price ₹1,557.00
Original price ₹2,156.00
Original price ₹2,156.00
Original price ₹2,156.00
(-28%)
₹1,557.00
Current price ₹1,557.00

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Book cover type: Paperback
  • ISBN13: 9781606498484
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Business Expert Press
  • Publisher Imprint: Business Expert Press
  • Publication Date:
  • Pages: 100
  • Original Price: USD 21.99
  • Language: English
  • Edition: N/A
  • Item Weight: 273 grams
  • BISAC Subject(s): Advertising & Promotion

Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.

Milne, George: - University of Massachusetts-Amherst

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