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Digitale Revolution im Einzelhandel by Van Rooyen, Kyran Jon-Marc

Digitale Revolution im Einzelhandel

by Kyran Jon-Marc Van Rooyen , Filix Amoah
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Book cover type: Paperback
  • ISBN13: 9786200749970
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 60
  • Original Price: GBP 38.19
  • Language: German
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Marketing / General

In einer Zeit, in der der digitale Wandel die Einzelhandelslandschaft weltweit umgestaltet, steht S�dafrika an einem entscheidenden Schnittpunkt von Technologie und Verbraucherverhalten. Diese bahnbrechende Studie taucht tief in die Psychologie von Online-Einkaufserlebnissen ein und untersucht das empfindliche Gleichgewicht zwischen hedonischem Wert, Vertrauen und Risikowahrnehmung auf dem s�dafrikanischen digitalen Marktplatz. Durch umfassende quantitative Analysen und robuste methodische Ans�tze enth�llt dieses Buch entscheidende Erkenntnisse dar�ber, wie demografische und psychografische Faktoren das Online-Einkaufsverhalten, die Vertrauensbildung und die Risikobewertung der s�dafrikanischen Verbraucher beeinflussen. Ob Sie nun Einzelhandelsstratege, E-Commerce-Unternehmer oder akademischer Forscher sind, dieser Band bietet unsch�tzbare Einblicke in die sich entwickelnde Dynamik des digitalen Einzelhandels in Schwellenl�ndern. Die hier pr�sentierten Ergebnisse schlie en nicht nur entscheidende Wissensl�cken, sondern bieten auch praktische Auswirkungen f�r Unternehmen, die ihre Online-Pr�senz verbessern und dauerhafte Kundenbeziehungen im wachsenden s�dafrikanischen E-Commerce-Sektor aufbauen wollen.

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