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Digitales Produktmanagement: Methoden - Instrumente - Praxisbeispiele by Sascha Hoffmann

Digitales Produktmanagement: Methoden - Instrumente - Praxisbeispiele

by Sascha Hoffmann
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Book cover type: Paperback
  • ISBN13: 9783658418793
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 393
  • Original Price: EUR 60.74
  • Language: German
  • Edition: 2., Uberarb. U.
  • Item Weight: 667 grams
  • BISAC Subject(s): Marketing / General

In diesem Buch werden die vielfältigen Bereiche des digitalen Produktmanagements beschrieben: von der Visions- und Strategieentwicklung über die Ideengenerierung und Evaluierung bis hin zur eigentlichen Produktentwicklung und der anschlie enden Performanceanalyse. Dabei werden die zentralen Aufgaben und Schnittstellen aus Sicht des Produktmanagers (Product Owner) erläutert.

Die Autor*innen behandeln in ihren Beiträgen neben agilen Methoden und Arbeitsmodellen auch konkrete Tools, mit denen die Entwicklung digitaler Produkte erfolgreich gemanagt werden kann.

Ein Buch für alle, die im Bereich Produktmanagement, Softwareentwicklung, Business Development oder Marketing und Vertrieb tätig sind, sowie für interessierte Studierende.

Die 2. Auflage wurde umfassend aktualisiert, deutlich erweitert und enthält neue Beiträge zu aktuellen Themen wie Product Roadmaps, Product Sense, Product Leadership und Storytelling.

"Die Rolle des Produktmanagers ist zentral für die erfolgreiche Entwicklung digitaler Produkte. Dieses Buch bietet einen hervorragenden Überblick über die wichtigsten Methoden des modernen Produktmanagements." Stefan Vosskötter, Gründer und Geschäftsführer von digitale-leute.de & deutsche-startups.de

"Die Autoren zeigen anschaulich und im Detail eine Vielzahl an Methoden und Tools auf, die dem Leser konkrete Hilfestellungen geben, die Herausforderungen des digitalen Produktmanagements zu meistern." Cord Grünewald, CPO Kleinanzeigen

Prof. Dr. Sascha Hoffmann hat eine Professur für Online-Management an der Hochschule Fresenius. Zuvor war er u.a. Director Business Development bei XING sowie Leiter Produktmanagement bei blau Mobilfunk (blau.de).

Beitragsautoren:

  • Tim Adler, Hamburg
  • Markus Andrezak, überproduct GmbH, Potsdam
  • Dr. Christian Becker, leanproductable GmbH, Berlin
  • Nikkel Blaase, Orbit Ventures GmbH, Hamburg
  • Dominik Busching, tado, München
  • Tobias Freudenreich, Freier Product Coach & Berater, Hamburg
  • David Gehrke, Hochschule Nordhausen, Nordhausen
  • Rainer Gibbert, Star Finanz GmbH, Hamburg
  • Prof. Lutz Göcke, Hochschule Nordhausen, Nordhausen
  • Alexander Hipp, Beyond, London
  • Arne Kittler, facelift, Hamburg
  • Jan Köster, Gruner + Jahr, Hamburg
  • Jan Martens, Lotto24 AG, Hamburg
  • Florian Meyer, Gruner + Jahr, Hamburg
  • Inken Petersen, Hamburg
  • Patrick Roelofs, Aroundhome, Berlin
  • Stefan Roock, it-agile GmbH, Hamburg
  • Robert Schulke, Freiburg
  • Michael Schultheiß, McKinsey & Co, Kiel
  • Cansel Sörgens, Köln
  • Philip Steen, Norderstedt
  • Anna Wicher, MissionMe, Hamburg
  • Petra Wille, Strong Product People, Hamburg

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